First and foremost…what the heck is SEO? Many of our clients come to us saying “we know we need SEO, but we don’t know what it is!” which is a completely valid point, it’s one of those ‘buzz words’ you hear in the digital world that not everyone knows or understands. SEO stands for ‘Search Engine Optimisation’ and is quite simply the method of making your website rank highly in search engines for specific keywords/terms that people search for. So if you’re a bakery in Newark, then it’s likely you’ll want to rank highly in search engines for the term ‘bakery in Newark’. Here is where we come in!
We will select the best keywords and terms to rank your website for, sometimes just finding the right phrase can be tricky. From here, we develop a focused SEO page for that specific term, build links to that page and then monitor the analytics on how well that page has done in terms of where it now ranks.